Do you have a bright idea for a prosperous future for our local merchants?

The Société de développement commercial de Wellington (SDC Wellington) is a non-profit association that aims to develop the economic sector of Wellington Street in Montreal. Its mission is to promote businesses, restaurants, events and neighbourhood life in order to ensure the growth of traffic on this commercial artery.

The COVID-19 pandemic will have had a heavy impact on Montreal merchants. The brick and mortar model is being undermined by social distancing measures, and consumer behaviour is likely to shift further towards the Web and accelerate the digital transformation of local businesses even after the recovery.

We are currently concerned about the holiday season, which is six months away and which, in the business model of our merchants, is a key moment to reach a threshold of profitability. In the current context, we could rather talk about reaching survival.

We want to use our group strength to give more visibility to SDC Wellington merchants and thus increase the reach of our online marketplace.

We want to implement a solution that will make it easier for consumers to search for local products online, while optimizing online sales performance for merchants using this solution.




  • How to develop an aggregator of our merchants’ existing (and future) transactional sites in order to facilitate the consumer journey in a perspective of local digital shopping and product search?



  • How could SDC promote all of these initiatives to have a significant impact on its members?
  • What are the acquisition measures (e.g. attractiveness, recognition) aimed at introducing SDC members to their potential clients?
  • How can AI be used to accelerate and streamline lead acquisition strategies (finding relevant influencers, identifying false influencers, better targeting and faster communication)?
  • How do we link these measures to objectives lower down the funnel (e.g., trying to drive them to virtual or real stores)?
  • How can we work by geographic area to create a larger umbrella structure for Montreal businesses?


  • How to get potential customers to actually test members’ products through frictionless samples or services?
  • How do we link these measures to lower funnel objectives (e.g. user experience, adoption of samples or services, successful frictionless sales)?


  • How do you encourage an already satisfied customer to renew his purchase? 
  • How can these measures be linked to objectives (abandoning the shopping cart, going to the checkout)?


  • How can customers be persuaded to become “sticky”, i.e. to sell them additional products to complement the purchases they have already made?
  • How do we link these metrics to targets (Customer Lifetime Value (CLTV), Net Experience Score (NPS), churn)?


  • How to focus on Word of Mouth for future customer acquisition. Getting others to act on the basis of personal recommendations?
  • How can these measures be linked to objectives (social likes, social shares, social impressions, reviews)?


  • E-commerce, in-store technologies, Internet of Things, artificial intelligence, predictive intelligence, elastic search, web crawlers, etc.
  • Supply chain technologies such as ERP, point of sale, supplier logistics (doing more with less) and shipment tracking systems with last mile delivery. 
  • Technology that enables bilateral markets to benefit from the advantages of Gig Economy.  
  • Technologies that measure the success of acquisition efforts (Impressions, CTR, Attention Minutes, site visits, vanity metrics (likes, social shares, social impressions), podcast impressions, etc.) through these channels (SEM (AdWords), SEO/Content, Display, Word-of-Mouth, Retargeting, Affiliate).
  • Or any other relevant digital technology that can solve the challenge.

*Photo credits: Caroline Perron Photographies

Applications are closed. Thanks to everyone who submitted their solution!

How can we use our group strength to give more visibility to SDC Wellington merchants and thus increase the reach of our online marketplace?

Comment mettre en place une solution qui facilitera l’expérience des consommateurs en ligne, tout en optimisant la performance des ventes en ligne pour les commerçants ?


To participate in this challenge, you must have:

  • Startup, headquartered in Canada
  • Team of 2 people minimum
  • Have reached the product-market fit (or service-market fit) stage
  • Having several satisfied clients (references or testimonials)
  • Some solutions in test mode could be accepted



The winning solutions will be judged on the following criteria:

  • Financially realistic solution 
  • Realistic solution in terms of implementation and operations (easy for merchants to implement)
  • Ease of use for SDC merchants or users (depending on the proposed solution)
  • Speed of integration of the solution (must be operational by early fall)
  • Frictionless service solutions in virtual or brick-and-mortar stores  
  • Quality of the value proposition for SDC members
  • Return on investment (budget vs. value created)
  • Ability to measure the objectives and key results set
  • Ability to provide a roadmap with strategies and tactics aligned with measures that support their growth


Service Agreement

Project proposals come from a variety of sources outside of those received under this open innovation challenge. Only those proposals selected during the pre-selection process will be interviewed by a member of the SDC. See the timeline below.


  1. Business opportunity – with SDC Wellington
  2. Business opportunity – with the SDCs of Montreal and Quebec. The SDC Wellington Challenge is a pilot project that is part of the SDC National Recovery Plan. If it is successful, the implemented solution could be replicated with other SDCs. This represents a great business opportunity for a startup that would win the contract. Montréal’s commercial development corporations are present on the city’s 20 major arteries and represent 12,500 members (businesses and offices). There are 52 SDCs in Quebec that are in similar situations.

How to participate

  1. Prepare your collaboration proposal
  2. Submit your collaboration proposal in the application form below.
  3. An email will be sent to all participants at the end of the application period to notify those proposals that have been selected – or not – to proceed to the video-conference interview stage.
  4. Video-conference interview – with a member of the SDC Wellington to further discuss proposed solutions. Following this series of interviews, SDC members will select the solution(s) that best respond to their problem.

If you have any questions about the challenge, please contact

Applications are closed. Thanks to everyone who submitted their solution!


Opening for applications

Monday, June 8, 2020

End of applications

Monday, June 29, 2020, 23:59 EST

Pre-selection: Announcement of qualified candidates and announcement to unsuccessful candidates

June 30 - July 01, 2020

Video-conference interview - with a member of the SDC Wellington

July 01-10, 2020

Decision on the solution(s) chosen

July 15, 2020

Beginning of collaboration period

July 16, 2020

The selected teams will integrate a collaborative exploration process with the SDC Wellington. This will possibly result in a business opportunity with SDC Wellington and potentially with other SDCs in the metropolitan area.


(the “Challenge”)


(the “Rules”)

This challenge is sponsored by the SDC WELLINGTON

(the “Sponsor”).

The purpose of these rules is to define the conditions for your participation in the challenge. By participating in this challenge, you agree to comply fully and unconditionally with these rules. If you cannot comply with one of these rules, your application will not be considered.


This challenge begins on June 8, 2020 and ends on June 29 at midnight EST. The challenge will be accessible 24 hours a day on the website dedicated to the challenge and managed by Bonjour Startup Montréal, at (“the challenge website”), subject to ” possible IT maintenance operations.


Any eligible entity that is registered on the challenge website and who registers to participate in the challenge (“Participant” or “You”), is required to review and accept these rules. By accessing and accepting these regulations, you enter into a valid and enforceable contractual relationship with the sponsor regarding participation in the challenge. Registration and submission for the challenge do not establish any relationship of subordination between the Sponsor and the Participant, and you fully and unconditionally agree to comply with these rules. Participants express their agreement by checking an online box when registering for the challenge. In case of violation of these rules, the participant will be immediately disqualified from the challenge and no prize will be awarded.


To participate in the challenge, we must receive your completed registration before June 29, 11:59 pm EST. To register, the Participant must first have created a user account on the challenge website, and must have truthfully and accurately filled in the required information, such as their full name, email address, etc.

Any registration based on inaccurate, false or incomplete information will result in the disqualification of the Participant. Any registration based on inaccurate, false or incomplete information will result in the Participant’s disqualification. Refusal to collect, record and use the personal data strictly necessary for the realization of the challenge will result in the disqualification of the Participant. The Participant is solely responsible for the information he provides when registering. Any error, anomaly or inconsistency, intentional or not, concerning this information, may result in the disqualification of the Participant. The Sponsor reserves the right to carry out all the necessary checks concerning the identity, postal and/or electronic address of the Participant.

The deletion of a participant’s user account from the Challenge website will be considered a withdrawal from the Challenge. Whether the deletion results from his personal action or not, the Participant will not participate in the Challenge and will not receive any compensation.

You must also have accepted the rules as well as the conditions of use and the confidentiality policy, when creating your user account and registering for the Challenge.

Registration and participation in the Challenge are free, with no obligation to purchase or pay.


This challenge is open and offered only to Startups:

Startups. A commercial entity, whatever its field of activity with a Canadian registration or head office. Startups may be required, at the sole discretion of the Challenge Sponsor, to provide proof (i) of company registration by submitting a registration certificate issued within the last three (3) months, or the current registration of the company, or of any commercial and proof register ensuring the registration of the entity in the country concerned, and (ii) the subscription to a valid professional insurance policy.

All documents likely to confirm the eligibility of the participant may be required before the awarding of any prize (for example, identity document, registration certificate, etc.) issued by the Ministry of Economic Affairs or other relevant government authorities.


Participation in the Challenge must be done as a Startup:

Startups: Participants in the “Startup” category participate in the contest on behalf of their legal business organization. During the registration process, the participant must designate a person who is part of the company for the purpose of contacting the sponsor. This person will be responsible for registering the startup for the Challenge and will participate in the Challenge on behalf of the startup. As a startup participating in the Challenge, you represent and warrant to the sponsor that this person (i) is an authorized representative of the startup and participates in the Challenge on behalf of this company, and (ii) has obtained all the necessary approvals to participate in the Challenge, including all those qualified to grant sponsor intellectual property rights.

The objective of the Challenge is that the participants submit contributions (or projects) that meet the requirements determined by the Sponsor in the Challenge file, and which are formalized by deliverables. The file includes information regarding the various deadlines, price details, sponsor requirements, etc. (the “Brief”). The brief is available on the Challenge website.


During the Challenge, participants can download any document or other material (such as texts, presentations, videos, etc.) related to their project on the Challenge website in response and as a solution to the Sponsor’s Challenge (the “Deliverable”).

To be eligible, the deliverables must (i) address the specific issue set out in the Brief, (ii) be in a common digital format, such as, DOC, DOCX, PDF, PPT, PPTX, KEY, MP3, MPEG, MOV, MP4, and (iii) be in French or English and in general terms, must comply with these rules.

If a deliverable cannot be downloaded, is in the wrong format, or is incompatible, illegible or unintelligible, the deliverable will be disqualified.

When submitting a deliverable, the following conditions must be met:

The deliverable includes the exclusive contributions of a startup.

Otherwise, if the content of a third party was used in the development of the deliverable, all the rights, authorizations and agreements necessary to submit the deliverable and grant the rights mentioned here have been obtained.

The existence of contributions from third parties not credited in the Deliverable will result in the disqualification of the Deliverable and of the associated Participants;

No other individual and/or entity is authorized to claim rights in the use of the deliverable; and

The content of the Deliverable does not violate and will not violate the rights of a third party or an entity, including, without limitation, intellectual property rights, privacy, competition law, confidentiality or any right contractual or extra-contractual. All deliverables suspected of complying with one or more laws and/or the rights of a third party will be ineligible.

Participants are responsible for and must bear all costs or expenses associated with the preparation and presentation of deliverables. Participants assume all risks associated with damaged, lost, late, incomplete, invalid, incorrect, or misdirected deliverables.


Prepare your collaboration proposal (in Word or Powerpoint) and submit it in the application form.

You have until June 29, 2020, 00:00 UTC/GMT -5 hours, to submit your application.

You will enter the stage of collaboration with the SDC Wellington from July 16, 2020.